Case Study

The Corner Lounge

Brand new hospitality destination for Football fans at Loftus Road Stadium.

Putting supporters at the heart of the atmosphere of home games, with entry-level hospitality, the new Corner Lounge at QPR home ground Loftus Road Stadium allows guests to fully absorb the excitement prior to kick-off. Bringing the supporters closer to the action, the Corner Lounge upgrades the matchday experience with an exclusive bar space overlooking the W12 pitch, with hot food and beverages available 90 minutes before kick-off.

Challenge

Tasked with developing and producing a new concept space within the Loftus Road Stadium, the team at Stadium Support Service put forward plans to create a revenue-generating commercial hospitality area for QPR. Situated in the corner of the School End and West Paddock, the designated space comprised two large, underutilised rooms needing significant reconfiguring, and refurbishment.

The Solution

Together with the facilities team at QPR, a new layout was designed and mutually agreed upon. Two large, undeveloped rooms were to be transformed into an immersive lounge space, allowing fans to truly get close to the action on matchdays.

Kickstarting the project with the demolition and removal of multiple walls to open out the space, further walls were constructed to create the new required layout.  Extensive work was carried out to create new ceilings, comprising a grid lighting system and LED lights, while ensuring the new area was fully compliant with all building and safety regulations. The full area was fitted with a new electrical system with multiple power points throughout to ensure till installations were seamlessly powered. Safety fire doors were fitted, incorporating new access routes.

Designed to accommodate a large hospitality area, a high-end bar was installed to serve drinks to guests. The space was then decorated throughout, with the accent team colours incorporated with QPR branding.

Result 

A large versatile hospitality space with great views of the pitch for fans to enjoy whilst also providing another revenue stream for the club.