90 Seconds With…

Our quick-fire Q&A, ‘90 Seconds With…’ (inspired by football’s 90-minute game) puts the spotlight on James Sinclair, our new Account Director for London & the South.

Find out more about James, his return to Stadium Support Services, and what excites him most about the future of FM—all in just 90 seconds.

Q: You’ve come full circle with Stadium Support Services—what drew you back to the business after all these years?

It’s incredible to be back. In all honesty, it feels like a brand-new start given the years that have passed and how much the business has grown and developed. My first experience with Stadium Support Services was a decade ago, helping out on marquee builds at Buckingham Palace Gardens and refurbishing hospitality boxes at Twickenham. The business has grown massively since then, and when the opportunity came up to be part of that growth, it felt like the perfect fit. The company has built a strong reputation in the industry and I’m excited to play a role in its continued success. 

Q: What excites you most about your new role as Account Director?

For me, it’s all about building strong relationships and making an impact. We work in a fast-paced industry where expectations are high, and I love the challenge of delivering varied solutions that help our clients keep their property assets running seamlessly. 

Q: With your focus on expanding in London and the South, what’s your strategy for growth? 

It starts with strengthening our existing relationships and ensuring we’re consistently delivering quality work. Beyond that, it’s about identifying new opportunities—whether that’s with stadiums, large-scale venues, or commercial buildings—where our expertise can add real value. A big part of my role will be getting in front of the right people, showing them what we do, and continuing to prove why we’re the best at it.

Q: You’re a big sports fan—how does that passion influence your work in stadium and venue facilities management?

I’m lucky that this isn’t the first time where a passion of mine has married with my choice of career, however I am hoping this time it’s more successful! As a fan in these venues, you take for granted just how many moving parts are required to accommodate the events on a weekly, sometimes daily basis. With our Stadia clients, every job we do contributes to the experience of thousands of spectators and the quality and deadlines cannot be compromised. That ‘back-stage’ knowledge makes watching the events even more enjoyable and makes the job so much more interesting. 

Q: What’s one piece of advice you’ve picked up over the years that still sticks with you today?

Always surround yourself with great people and back them to do their job. Success in this industry is all about teamwork, whether it’s within our own business or in the relationships we build with clients. Trust, communication, and delivering on promises are what set the best apart.

Q: Looking back at your career so far, what’s one challenge that shaped your leadership style?

One thing I’ve always felt strongly about is providing your team with autonomy and trust to make their own decisions, and to avoid micro-management at all costs. Control is the problem, not the solution, and I strongly believe that individuals will take more pride and be more accountable for what they deliver if they feel they are trusted to do their job as they see fit with support and guidance when needed. 

Q: Stadium Support Services is in a strong growth phase—what do you think is the biggest opportunity in the industry right now?

The business offers a solid suite of capabilities now with strong inhouse trades so I am excited to push further into the Refurbishment and Fit Out sectors to support an industry that will be forced to look at retrofitting more and more buildings to make better use of what is already constructed. Sustainability is obviously a focus, and I think there’s a massive opportunity for clients to rethink how they manage their facilities. Businesses across all property sectors are under pressure to reduce their carbon footprint while maintaining world-class standards. That’s where we come in—helping them find smarter, more sustainable ways to manage their infrastructure without compromising performance.

Get in touch with James via email – James@StadiumSupportServices.co.uk