90 Seconds With Neil Radford, Account Manager

Q: What excites you most about the opportunity within your division right now?

The chance to really build and grow Game Day Retail within Stadium Support Services. There’s a huge opportunity to help clubs make more of their spaces by turning underused areas into revenue-generating environments through bespoke retail units, bars and fan infrastructure, while improving the overall matchday experience. Seeing how these spaces can create a better experience for supporters while also adding commercial value is really exciting.

Q: If you could achieve one major milestone in the next 12 months, what would it be?

I’d love to look back and see several standout projects delivered that clearly demonstrate what Game Day Retail can do. Not just visually, but showing genuine impact through increased revenue, improved fan experience and solutions that clubs can see working in practice.

Q: What’s one challenge you’re looking forward to tackling head-on?

Helping clubs look at spaces differently. There are often areas around stadiums and venues that are underused or overlooked and the challenge is identifying how those spaces can work harder and create more value.

Q: What do you think clients will be expecting more of over the next few years?

Clubs will be looking for greater flexibility and smarter solutions. They want spaces that can adapt, create revenue opportunities, and improve the supporter experience, while remaining practical and quick to implement.

Q:What’s one area of the division you’re most focused on building or strengthening?

Definitely our bespoke design capability. Every club and venue is different, so understanding how supporters move around a venue, where people naturally gather and where opportunities exist is a really important part of creating something that works.

Q: If someone interviewed you again in 12 months, what would you want to be talking about?

I’d want to be talking about successful project delivery, strong relationships with clubs and seeing the positive impact our work has had. Ultimately, creating solutions that clubs genuinely value and want to build on.

Q:What makes this area of the business different or valuable to clients?

We’re not simply installing units or structures. We’re looking at the wider picture and helping clubs make better use of space, improve supporter experience and create new commercial opportunities around matchdays and events.

Q:Three words that describe where you want the division to be this time next year?

Established. Trusted. Growing.